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Research papers

Breaking the blue ocean barriers

With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it? The fashion market in India is a $70 Bn industry as per the Fashion Forward 2020 report by BCG & Facebook. Online is an...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ameya Saxena, Archana Pai, Priyanka Bhargav
November 11, 2018
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Citation

Saxena, Pai and Bhargav (2018a, November 11). Breaking the blue ocean barriers. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/breaking-the-blue-ocean-barriers